Problem:
In April 2024, Moretime Expeditions approached us with a significant challenge. The agency they were previously working with had severely underperformed, resulting in wasted advertising spend and minimal results. Their ad campaigns were generating low-quality leads, and their ad accounts were frequently getting blocked. The primary objective was to drive bookings for their upcoming sailing tours to East Greenland.
Solution:
Upon reviewing their existing data, we quickly identified the core problems: misaligned audience targeting, weak ad creatives, and improper geographic settings. To resolve this, we shifted their advertising approach. Instead of relying on static image ads, we created engaging video ads designed to capture the attention of potential buyers. This allowed us to communicate the unique experience of sailing in East Greenland more effectively. We also refined their lead forms to improve the quality of leads, implemented rapid testing for new ad creatives, and optimized audience and geographic targeting to ensure the ads were reaching the right people in the right locations.
Results:
After just one month of working together, we transformed their campaign performance. The introduction of video ads, combined with our strategic changes, led to a 500% increase in campaign efficiency. Moretime Expeditions began receiving high-quality leads, and their sailing tours to East Greenland saw a significant boost in bookings. Additionally, their ad accounts remained stable and fully operational, marking a huge improvement in performance.
Ongoing Success:
Our partnership with Moretime Expeditions continues to thrive. We are currently promoting their sailing tours to Antarctica and transatlantic crossings, consistently achieving a high return on investment (ROI) through our tailored strategies. By continuing to optimize their campaigns and use video ads to engage their target audience, we help ensure their expeditions maintain strong bookings and sustained growth.
We’re not just going to get you leads and exposure, we’re going to get you conversions. Our goal is to make your business more money using the internet.
Client: SALT
Services Provided: Web Development & Technical Consultancy (WIX Platform) . Configured online shop.Created custom donation form (HTML,CSS,JavaScript) + Stripe integration, Email Marketing
We Saw A Problem.